Fashion Week

World-famous beauty icons turn 'pretty ugly' for CR Fashion Book

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Anna Pollitt
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Lady Gaga, Kristen Stewart and Gigi Hadid are among the beauty icons given an "ugly" makeover for the new issue of Carine Roitfeld's highly-anticipated CR Fashion Book.

In a series of stunning teaser images released by the fashion bible, the stars are posing for a spread called "jolie laide" - meaning "pretty ugly" - that editor Roitfeld says is about "celebrating individual character over pure good looks".

It sees Gaga, 28, in a short, sleek black wig and abstract black eyeliner, looking down towards the camera, while 19-year-old Hadid appears make-up free in the black and white shots.

Make-up artist Tom Pecheux, who gave the stars their "pretty ugly" looks for the fashion bible said: "I'm never doing makeup to make women look beautiful, I do it to make them feel beautiful." 

Kylie Jenner, the 17-year-old sister of catwalk regular Kendall, also makes her debut in the bi-annual magazine, as does Willow Smith, 14, who discusses her personal style and her ambition to grow dreadlocks.

"I find it very difficult to speak about jolie laide," Pecheux said. "Ugly beauty compared to who and what? Compared to my taste? Compared to yours?

"Yet the maestro of maquillage acknowledges that the very concept of ugly beauty is a guiding force of contemporary fashion: the perpetual friction between attraction and revulsion, between apathy and desire, between the ordinary and peculiar."

Pecheux once worked for a modelling school outside Paris and said that he encountered "plenty of gorgeous women but most of whom lacked the strange twist that makes an iconic face or memorable photo".

“Those girls were there because someone told them they were ‘beautiful,’ but in high fashion, beautiful isn’t enough," he added.

Words: Anna Pollitt. Images: CR Fashion Book/ Michael Avedon

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Anna Pollitt

Anna is a freelance writer and editor who’s been making her dime from online since 2007. She’s a regular at, ITV News and Emerald Street and moonlights as a copywriter and digital content consultant.