As fashion deals with a sustainability problem, stylist looks at how charging for online returns could be the death of fast fashion brands.

Will the rise of online returns be the death of fast fashion reta

Gen Z consumers are driving the trend, as three-quarters of them buy online every month, purchasing an average of three items at any one time, and then returning two

Asos has warned that its profits could drop from £190 million to £20 million this year as a result of the phenomenon

Across the UK and the US, 4 million individual new products have been introduced online to date this year

Unless fast fashion brands adapt, and quickly, returns will only continue to rise along with the cost of living, and profits will only continue to plummet

Will the rise of online returns be the death of fast fashion?