Slogan t-shirts in support of the sisterhood have been around for a while now – and some critics argue that they contribute to the shallow commodification of feminism.
But there’s no empty gestures as far as an innovative group of US-based entrepreneurs are concerned.
The Star Tribute has unearthed a small but growing collective of Minnesota designers who are committed to designing feminist tees that raise money for women’s health and equality charities.
The paper reports how the Twin Cities area of Minnesota has seen a boom in local artists dedicated to creating affordable t-shirts with slogans such as “Matriarch”, “She persisted” and “Anarchy Is Female”.
Maddy Nye is one the designers involved in the grassroots enterprise. Fifty percent of sales from her “Matriarch” tee, priced at $30 (£23), goes to women’s rights and LGBTQ nonprofits.
The recipients change each month; this month, for example, profits go to the International Women's Health Coalition. This organisation advances the sexual and reproductive rights of women and young people, particularly teen girls, in Africa, Asia, Latin America, and the Middle East.
“I think this activism zeitgeist just overlapped with a renewed interest in graphic tees as a medium for artists and designers,” she says. “Of course it’s only a T-shirt, but it’s contributing to a larger paradigm shift in awareness and action.”
The election of Donald Trump to president last November has acted as a call to action for these women.
The leader of the free world has a long history of misogyny and was caught on tape boasting about sexual assault.
“After the election, we were kind of devastated,” says Michelle LeBlanc, owner of Minneapolis boutique Mille. “What can we do to be more active? What can we do to give back more?”
She discussed the situation with artist Nye, and they came up with the idea for peach-coloured “Solidarité féminine” tee (above).
Half the proceeds from the t-shirt, priced at $42 (£32) goes to Planned Parenthood. The shop has already raised $2,000 (£1547) towards the charity, which is America’s largest abortion provider.
One of the first things Trump did when he gained power was to sign an anti-abortion executive order – surrounded by a room of men.
Another Minneapolis-based artist, Crystal Quinn, came up with the idea for her feminist Tees when she was falling asleep last night.
She got out of bed and started drawing, coming up with the slogan “Anarchy is female” (pictured in the top main photo).
“Putting it on T-shirts was the first thought I had,” she tells the Star Tribute.
The design has since been used by protesters fighting for women's rights, particularly those involved in the Women’s March events in solidarity against Trump’s presidency.
Artist Chelsea Brink was persuaded to make her “She Persisted” slogan, originally created for a tattoo party, into a t-shirt (above).
“If one person sees it [the slogan] and is affected by it, that makes a huge difference to me,” she says.
Read more on the Star Tribute.
Images: Maddy Nye, Michelle LeBlanc, Crystal Quinn and Chelsea Brink