As we gear up for Copenhagen Fashion Week, we take a look at what Danish mega-brand Ganni has in the pipeline.
Copenhagen Fashion Week is fast becoming the most influential fashion week outside of the New York, London, Milan and Paris schedule. Known for its cool-girl street style and eclectic mix of accessible brands, editors and buyers alike are flocking to the Danish capital for inspiration.
In anticipation of this year’s event (30 January-2 February) British heavyweight Browns Fashion has teamed up with Danish superstar Ganni to create a capsule collection to get us in the mood for their offering next week.
The covetable 12-piece collection is a celebration of Ganni’s fashion hits, reincarnated with a Browns twist. Their sell-out slogan tee now reads, ‘Take a walk on the East Side’ (in reference to Browns’ new store opening in east London), their famous V-neck wrap dress has had a leopard-print overhaul and the Scandi brand’s classic leather jacket now features punk-inspired fluoro pink sleeves.
As we wait with anticipation for Copenhagen’s designs next week, we know what we are wearing in the interim.
Shop our edit of the collection here. All 12 styles are available online and in the Browns East store.
Images: Browns Fashion