Gigi Hadid fashion: the model releases Frankies Bikinis collab
Fashion

Gigi Hadid has turned her hand to swimwear design in a new cottagecore collab with Frankies Bikinis

Gigi Hadid has designed her first swimwear collection with LA-based Frankies Bikinis – and it’s brimming with cottagecore Americana realness.   

Not content with just being the supermodel supremo that she is, Gigi Hadid has turned her hand to designing swimwear in her first collaboration with Frankies Bikinis.

The Los Angeles-based brand was founded by a longtime friend of Hadid’s, Francesca Aiello, and has tapped up Hadid to design a capsule collection in honour of its tenth anniversary. 

Gigi Hadid fashion: the model releases Frankies Bikinis collab
Gigi Hadid has turned her hand to swimwear designing with her first capsule for Frankies Bikinis.

Brimming with nostalgia and the Americana cottagecore aesthetic for which Gigi is known, the collection is inspired by the model’s life on her farm in Pennsylvania.

It’s unsurprising that Hadid has joined forces with the brand; last summer, the model and her daughter Khai were spotted twinning in Frankies Bikinis swimsuits, which promptly sold out.  

Gigi Hadid fashion: the model releases Frankies Bikinis collab
The collection is inspired by cottagecore-esque Americana.

Aiello founded Frankies Bikinis in 2012, while still at school in Malibu, after her mother encouraged her to have her swimsuits custom-made to ensure the right fit. “I’ve always been very picky about my bikinis, so I was going to Hawaii to get them custom-made, and my mom suggested I get a few for my friends while I was there,” she has said of the brand’s inception. “I’d give all of my friends bikinis, then they’d go home and post them on Instagram and that’s when Frankies Bikinis started.”

The first Gigi x Frankies Bikinis capsule collection is available to shop now and the second will be released on 2 June, with prices starting from £49 and sizes ranging from XS to XXL. 

Sign up for our monthly deep dive into the world of luxury fashion.

By entering my email I agree to Stylist’s Privacy Policy

Images: courtesy of Alana O’Herlihy