First, paired with high-waisted green trousers, there was a ‘Chime’ t-shirt, which served as a clear reference to Gucci’s long-standing partnership with gender equality charity, Chime for Change.

Next came a navy blazer that spelled out ‘My Body, My Choice’ in large gold lettering on the back. And finally, amid the religious connotations dripped into the rest of the collection, came a nude chiffon gown which had been delicately embroidered with an illustration of the female reproductive organ. So delicately embroidered, in fact, that many show attendees missed this important detail on the first viewing.

Check it out:

How Gucci used fashion to strike a blow against the U.S. abortion ban