I don’t proclaim to be highly involved in the Sikh community, in fact I probably identify more with the Western community than my Indian routes. But part of my family are Sikh (which means part of me is Sikh) and I remember quite vividly the ritual my grandfather would undertake every morning when putting on his turban. It was sacrosanct, part of his identity as a Sikh man and as a child was the one thing I really identified him by.

Sikh men have long suffered prejudice and often faced violence in the western world, for wearing a turban. In February this year, just a few days after the Gucci turban was first debuted on their catwalk a Sikh man fell victim to a racist attack, whereby his turban was ripped from his head while he was queuing outside parliament in London.

Why Gucci can't get it right when it comes to cultural appropriation