H&M have just released their new autumn 2016 – and there’s no denying it’s one of the best and most empowering yet.

In the world of advertising, we’re used to seeing impossible women twirling in meadows, bopping around on a soundstage, and donning elegant evening gowns to wander through empty mansions.

But, in their new ad, H&M have made a point of showcasing women in the spaces where they genuinely wear clothes: on the tube, out to dinner, at work, alone.

They’ve also made sure to include women of all ages, body types, and ethnicities; keep your eyes peeled for model Adwoa Aboah, designer Pum Lefebure, trans actress Hari Nef, musician Jillian Hervey, and 72-year-old Lauren Hutton.

Watch: H&M’s feminist advert is totally badass