As a result, there’s a kind of competitiveness at play among shoppers. Zhang, for one, only posts about finds after he’s made his own purchases. I, too, find myself clutching on to some pieces ‘just in case’ when I’m browsing high street stores, as if preparing to cosplay the iconic sample sale scene in Confessions Of A Shopaholic, where Isla Fisher’s protagonist fights a stranger for a pair of crimson Pucci boots.

Everyone loves a bargain. In the case of Uniqlo, it’s easy to see why under-£100 cashmere and Amazon-sourced Bottega Veneta earring dupes might appeal to cash-strapped fashion mavens during a cost of living crisis, but when it comes to high-end designers at TK Maxx and the designer collaborations touted at the likes of H&M, the prices aren’t jaw-droppingly low – but good enough if you’d been eyeing the item or inspired by the label anyway.

Clearly, the appeal goes deeper: a good purchase secured after rummaging through the rails of a fully stocked high street stalwart mimics the high (and sore arms) you get with a fruitful vintage shopping session. Call it the thrill of the find, or an ‘if you know, you know’ self-satisfaction, which the mainstream obsessions with thrifting and archival fashion have only intensified. I’ll admit I feel smug when my butter yellow button-down from TK Maxx draws a compliment and, in response, I can say: “Thanks, you’ll never believe where it was from.”

The unexpected high street finds that have gone cult, according to fashion insiders