The high street stores that have seriously upped their wedding dress game

Posted by
Billie Bhatia

Hannah Lewis hits the high street to find wedding dresses that are chic and affordable 

It’s safe to say we’re all breathing a sigh of relief as high street wedding dresses have changed their tune from undesirable to super chic. Looking at this season’s offerings, purchasing a dress on a budget needn’t be something fearful, instead something incredibly exciting. As a stylish bridge, trying to watch the cash, your dress is about to be the easiest (read: chicest) part of planning your big day.

Last season saw the likes of Whistles and Topshop first stepping foot into this region, whilst this season see’s French Connection and H&M joining the revolution for 2018.

Whether you’re a floor length gown kinda girl, fancy a lace mini dress or you’re want to keep it simple in a silk slip; the high street have it covered and at an attractive price. We’ll show you. 

John Lewis 

The renowned department store that ‘has it all’, well, it actually does. Stocking branded wedding dresses at high street prices- it’s music to our ears. Perfect for the more traditional bride that wants a classic, elegant gown without the designer price tag. Prices are around the £150-£500 area, but seriously worth the slight extra. 

Adriana Papel silk embellished gown, £170, John Lewis

Phase Eight embellished boho gown, £495, John Lewis 

Rashima leaf embroidered gown, £450, John Lewis 


We’ve fallen head over heals for H&M’s first ever bridal collection and at prices we couldn’t be happier about. With the top price reaching only £149 it’ll make you wonder why anyone would actually spend in the thousands. From elegant silk slip dresses and boho embroidered wrap dresses to 50’s inspired tulle mini dresses. It’s every fashion girl’s wedding day dream. Not just for the bride, H&M’s bridal range really is the one-stop-shop with everything from flower girl outfits to accessories. 

H&M tulle midi dress, £119, H&M

Silk floor length slip dress, £119, H&M

Boho embellished gown, £79, H&M


For the seriously style-savy you’ll want to head to Reformation for a laid back chic kind of vibe. Simple, silk gowns that are cut to be oh so flattering and the kind you’ll wear over and over again. Expect to see all prices under £400- not bad for a wedding dress that will become you’re holiday staple. 

Silk belted gown, $425, Reformation

Cap sleeve wrap dress, $268, Reformation

Deep plunge wrap dress, $268, Reformation

Karen Millen 

Karen Millen have seriously pulled it out the bag this season, with super elegant ivory dresses that have just enough about them to make them special. They’re designs remind us of runway gowns we fell in love with for Spring, but offer a fresh new take. We’re particular fans of the black strapping details and soft rouging. All coming in under £250, you’ll be certain to wear these time and time again. 

Halterneck maxi dress, £250, Karen Millen 

Ruffled mini dress, £160, Karen Millen

Belted tie neck dress, £160, Karen Millen 

French Connection 

Launching only this Spring, French Connections first bridal range consists of an array for elegant full length gowns in delicate shades of white. For the boho inspired bride this is the one stop shop for you. From flowing sleeves to plunging soft necklines, you’ll be sure to grace the aisle as if walking on air. Planning an evening change? They’ve even designed a lace trouser two piece for an alternative bridal look that will take you swiftly into the next day.

Plunge neck white gown, £295, French Connection

Embellished mini dress, £250, French Connection

Relaxed flowing gown, £260, French Connection


After selling over an astounding 18,000 wedding dresses in 2017, it’s now wonder ASOS have gone and launched even more styles for 2018. Available in both their mainline and curve sections, you can expect to find something for you. Their range consists of simple, elegant shapes aswell as more fussy, embellished gowns, but all with a very modern feel. Prices are seriously unarguable with our favourites coming in at just £150. 

50’s bandeau style dress, £200, ASOS

Plunging relaxed gown, £95, ASOS

Off the shoulder lace gown, £150, ASOS 

Images: courtesy of brands / Unsplash