The high street brands offering beautiful wedding dresses

Posted by
Billie Bhatia
Image of wedding dress

There’s a dress that’ll suit every style, size and budget.

It’s safe to say we’re all breathing a sigh of relief as high street wedding dresses have changed their tune from undesirable to super chic. Looking at this season’s offerings, purchasing a dress on a budget needn’t be something fearful, instead something incredibly exciting. As a stylish bridge, trying to watch the cash, your dress is about to be the easiest (read: chicest) part of planning your big day.

So many of the big high street brands from Whistles and Topshop to French Connection, H&M and Asos have joined the bridal party in recent years, and their offerings just keep getting better. 

Whether you’re all about a floor length gown, fancy trying out a midi or you want to keep it simple in a silk slip; the high street have it covered and at an attractive price. We’ll show you. 

John Lewis 

The renowned department store that ‘has it all’, well, it actually does. Stocking branded wedding dresses at high street prices – it’s music to our ears. Perfect for the more traditional bride that wants a classic, elegant gown without the designer price tag. Prices are around the £150-£500 area, so there’s something for all budgets. 

Phase Eight Anabel embroidered one shoulder wedding dress

Phase Eight wedding dress

There’s no denying this one shouldered beauty looks like it could be from a luxury boutique. The style, the detail and the simple silhouette makes it the ideal option for the more minimal bride. 

£450, Phase Eight at John Lewis

Raishma embellished bridal gown

Raishma bridal gown

Sometimes sleeves on a wedding gown mixed with the floor-sweeping length can feel like too much material. However, the v-neck cut and sheer sleeves of this fitted style makes it much more elegant and wearable. 

£450, Raishma at John Lewis

Ghost Lily dress

Image of Ghost Lilly dress

A satin dress instantly looks stylish. There’s something about the glossy fabric that creates a gorgeous finish to any dress, and this sleek design is no exception to the rule – swoon. 

£495, Ghost at John Lewis


We’ve fallen head over heals for H&M’s bridal collection and at prices we couldn’t be happier about. With the top price reaching only £199.99 it’ll make you wonder why anyone would actually spend in the thousands. From elegant silk slip dresses and boho lace to dresses that go up to size 30. It’s every fashion girl’s wedding day dream. Not just for the bride, H&M’s bridal range really is the one-stop-shop with everything from flower girl outfits to accessories. 

H&M long lace dress

H&M lace wedding dress

Finding the right dress can be a tricky task, but finding the right type of lace can be even trickier. This style from H&M would rival that of a designer vintage store, and it’s under £140!

£139.99, H&M 

H&M long satin dress

Image of H&M long satin dress

We’re all for the cami dress for any occasion and yes that means weddings too. This sleek style with delicate ruffle detail will be a minimalists dream dress. 

£199.99, H&M

H&M+ long lace dress

Image of H&M+ wedding dress

The H&M+ section has a whole host of pieces for women that are sizes 16-30. This lace detail frock is the fuss-free style any bride-to-be would be happy to wear. 

£149.99, H&M


For the seriously style-savy you’ll want to head to Reformation for a laid back chic kind of vibe. Simple, silk gowns that are cut to be oh so flattering and the kind you’ll wear over and over again. Expect to see all prices under £400- not bad for a wedding dress that will also become your holiday staple. 

Reformation Verbena dress

Image of Reformation Verbena dress

Bardot dresses are a summer favourite in general so there’s no surprise this one is a sure-fire winner. The ivory hue and delicate ruffle is everything you need in a sleek wedding frock. 

£251, Reformation

Reformation Giotto dress

Image of Reformation Giotto dress

If you’re a strapless fan then this one is for you. Satin, chic and fitted at the waist the oversized bow detail at the back will make sure you look amazing from every angle. 

£404, Reformation

Reformation Milan dress

The wrap dress is the universally flattering style we should all have in our wardrobes. This cream style is one you’ll actually be able to wear on your big day, too. A wedding dress you can actually wear again? Sold. 

£328, Reformation

Karen Millen 

Karen Millen have seriously pulled it out the bag this season, with super elegant ivory dresses that have look so special. Their designs remind us of runway gowns we fell in love with for Spring, but offer a fresh new take. The minimalist designs are ideal for the fuss-free bride-to-be. Want an alternative to a dress? They also have jumpsuits too. All coming in under £250, you’ll be certain to wear these time and time again. 

Karen Millen halterneck maxi dress

Image of Karen Millen halterneck maxi dress

The fitted style with halterneck and slight fishtail is one of those dresses you dream of wearing. It’ll look so pretty with an up do and a slightly more statement earring.

£250, Karen Millen

Karen Millen Bianca midi dress

Image of Karen Millen Bianca midi dress

If a long gown isn’t your thing, opt for a midi. We all love a midi dress in everyday life, so why should it be any different on your wedding day? This easy-to-wear style will show off killer shoes. 

£235, Karen Millen

Image of Karen Millen tuxedo jumpsuit

Just because you’re getting married doesn’t mean you need to wear a dress. Yes, really. Many modern brides opt for a suit or if Karen Millen has anything to do with it, a chic jumpsuit.

£250, Karen Millen

French Connection 

Launching only last Spring, French Connection’s bridal range consists of an array for elegant full length gowns in delicate shades of white. For the boho inspired bride this is the one stop shop for you. From flowing sleeves to plunging soft necklines, you’ll be sure to grace the aisle as if walking on air. Planning an evening change? They’ve even designed a lace trouser two piece for an alternative bridal look that will take you swiftly into the next day.

Image of French Connection Cari wedding dress

The boho bride will love this dress. Floaty sheer sleeves, subtle lace detail on the neckline and a drop hem design makes it look way more high end that high street. 

£250, French Connection

French Connection Isla embellished column dress

Image of French Connection Isla dress

It looks like a two-piece, and that’s one of the things we like about it. Along with the side split, low back and intricate embellished detail, that is. 

£295, French Connection 

French Connection Estelle embellished v-neck dress

Image of French Connection Estelle wedding dress

If you like tulle but not too much tulle, this is the one. The draped skirt and effortless v-neck style is so pretty we can’t take our eyes off it. 

£225, French Connection


After selling over an astounding 18,000 wedding dresses last year, it’s now wonder ASOS have gone and launched even more styles for 2019. Available in both their mainline and curve sections, you can expect to find something for you. Their range consists of simple, elegant shapes as well as more fussy, embellished gowns, but all with a very modern feel. Prices are seriously unarguable with our favourites coming from just £95. 

Asos cross front wedding dress

Image of asos cross over wedding dress

If you’re looking for a dress that is less princess and more wearable then this cross over elegant gown is for you. It’ll show off your shoes, flash a bit of flesh with your shoulders and cleavage and you may actually wear it after, too. 

£150, Asos

Asos embroidered flutter sleeve wedding dress

Image of Asos embroidered flutter sleeve wedding dress

The delicate embroidery and sheer sleeves are so pretty we can’t actually believe this dress is under £100 – neither will anyone else. All hail the high street!

£95, Asos

Image of Asos wedding slip dress

Say hello to the dress every minimalist bride-to-be will want. The slip is a style everyone can wear all year round, and this ivory wedding look is so effortlessly amazing. Keep it simple or use it as a base to add lots of accessories. 

£95, Asos

Opening image: Getty


Share this article


Billie Bhatia

Recommended by Billie Bhatia


We have found the most universally flattering swimsuit shape

It'll make you happy about swimwear shopping. Yes, really!

Posted by
Harriet Davey

Wedding dresses with pockets are the practical style every bride needs

It makes so much sense.

Posted by
Harriet Davey

4 easy ways to wear this season’s puff sleeve top

Puff sleeves are a big trend – literally.

Posted by
Harriet Davey

Topshop are launching their first ever sustainable fashion line

Topshop are launching their first ever sustainable fashion collection

Posted by
Stylist Team