Brimming with dreamy dresses and boho-chic blouses, H&M’s collaboration with Brock Collection is one to bookmark.
In the realm of affordable fashion collaborations, none come close to high-street stalwart H&M’s ability to churn out stellar fashion-forward partnerships.
The 29-piece collection, which launches 1 June, falls under H&M’s conscious collection, having been crafted, according to the release, with organic linen and cotton and also recycled cotton and polyester.
“Brock Collection has always been about connecting the threads between uptown polished style paired with a down-to-earth ease, which we are so happy to bring to a new audience,” say the American label’s co-founders, Laura Vassar and Kristopher Brock. “Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.”
“The focus is on modern romance — approachable opulence mixed with streetwise ease and a nod to past decades,” H&M notes of the collection.
The high-street staple started its designer collaborations in 2004 with Karl Lagerfeld and has launched one every year since.
Inexpensive, fashion-forward fashion; what could be better? Get those alarms set for 8am on 1 June. Race you to the checkout!
H&M x Brock Collection launches 1 June. Prices start from £9.99.
Images: courtesy of H&M.