H&M unveils dreamy wedding collection for the modern bride

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Anna Brech
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Brides-to-be, give a mighty hurrah - H&M has joined a chorus line of high street wedding designers, with a new collection that is brimming with fresh and affordable looks

Long gone are the days when brides had to trawl through overpriced boutiques in search of some puffy piece of meringue.

With the high street and independent start-ups combining to provide a long overdue shake-up to the world of wedding fashion, there are now more options than ever for women in search of on-point ensembles. 

Now, H&M has added its voice to the likes of Whistles, Topshop and French Connection, by launching an affordable high street bridal line.

The brand brings its trademark flair to the new summer collection, with a series of fresh and eye-catching designs.

Wedding dresses start from a very reasonable £79.99, and feature simple, directional silhouettes with lace and embroidery detail. 

Looks vary from modern, knee-length designs in tulle or lace to fluid gowns that capture a sense of bohemian romance. 

Bridesmaid outfits are always a tricky formula to work, but H&M provides a refreshing take on the genre with bold splashes of colour and effusive patterns from £34.99. 

The ultimate test of a bridal or bridesmaid dress is whether it could be worn again for another occasion, and we’re happy to say these beauties fulfil the brief. 

Take a look at highlights from H&M’s new wedding shop, below…

Lace detail is offset by simple and standout cuts (dress in two shades, £79.99) 

Blushes, creams and whites are enhanced by textural notes (dresses, left to right: £79.99, £49.99 and £119.99)

The collection features a contemporary colour palette (Dresses, left to right: £34.99, £59.99, Dress and skirt: £19.99 and £39.99)

Fluid silhouettes conjure up a sense of romance and whimsy (Dresses: £29.99 and £149.99) 

Bold pops of colour and vibrant patterning lend a directional edge (Outfits, left to right: £49.99, £39.99, £39.99, £24.99 for the top and £29.99 for the trousers)

You can shop the new H&M wedding line in full, right here

Photos: H&M


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Anna Brech

Anna Brech is a freelance journalist and former editor for Her six-year stint on the site saw her develop a vociferous appetite for live Analytics, feminist opinion and good-quality gin in roughly equal measure. She enjoys writing across all areas of women’s lifestyle content but has a soft spot for books and escapist travel content.