Fashion

H&M teams up with cult brand Eytys on a genderless collection, and we want to wear it all

Posted by
Billie Bhatia
Published

The high street brand is treating us to another designer collaboration, this time with fellow Swedish brand, Eytys       

This November, the high street hero treated us to a collaboration with Moschino : gilded gold chains garnered sweatshirts and bomber jackets, with Jeremy Scott’s signature styles brought to the masses. And, as if we weren’t spoilt enough, H&M are now treating us to another designer collaboration, this time with fellow Swedish designer, Eytys for what will inevitably be the peak Scandi-cool. 

The gender-neutral collection will include jackets, t-shirts, sweatshirt, trousers and footwear (including a take on the Eytys iconic chunky soled trainers, which now garners cult status). And, overall, the range has an overcool laid-back, boxy aesthetic.

“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders. The collection is all about proportions - creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence. ” says Max Schiller, Creative Director at Eytys.

The collection drops 24 January online and in store, here’s a sneak peak of the pieces you are going to want to bookmark.      

£39.99

£69.99

£19.99

£79.99

Images: Courtesy of H&M