The gender-neutral collection will include jackets, t-shirts, sweatshirt, trousers and footwear (including a take on the Eytys iconic chunky soled trainers, which now garners cult status). And, overall, the range has an overcool laid-back, boxy aesthetic.

“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders. The collection is all about proportions - creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence. ” says Max Schiller, Creative Director at Eytys.

H&M teams up with cult brand Eytys on a genderless collection, and we want to wear it all