H&M x Stylist: Style DNA

Stylist has joined forces with H&M to create ‘Style DNA’ – a new series that will explore what individual style really means, and how our personal style is an expression of who we are as people. We’ll be shining the light on women for whom their style is a true extension of their creativity. What’s your Style DNA?

Discover New Worlds of Workwear

Artist and print designer Kelly Anna speaks to Stylist and H&M about how to dress for work, without compromising on individual style.

With Beyonce and Cara Delevingne having worn her prints, 29-year-old Kelly Anna certainly has a distinctive take on workwear. The Londoner is all about bright, bold statements without ever compromising on comfort, and we’re style-smitten.

What makes your style unique?

I wear a lot of menswear. The fact that I’m a woman doesn’t mean I necessarily want a flower on my T-shirt, or to wear a dress - I don’t like to be told I have to wear heels and a skirt. It’s not as black and white anymore, we’re not in the 1950s.

What’s the secret to looking effortlessly pulled together?

The world’s most successful people all have a uniform, which doesn’t necessarily mean boring or plain, it just shows that you know who you are. Rather than wearing the same pair of trousers every single day, I feel like it means that you understand your colour palette, the type of tailoring you like and what works well with your body.

How did you develop your personal style?

I always think about this. In my early twenties I didn’t know what I was doing; you have no idea who you are or what your style is. It isn’t a bad thing, it’s a path of discovery, but as you get a bit older you start to really start to understand what you like and what you don’t. I think that translates into a personal style really naturally - I definitely feel way more confident.

What piece of clothing do you treasure above any other?

My dad is a really outrageous dresser, he’s an artist himself, and a dancer. He travels the world a lot and once brought home this bright blue suit. I nicked the trousers off him and got them tailored to fit me - they’re high-waisted with a straight leg and absolutely incredible!

Who would you nominate as your style icon?

Susie Bubble. She just knows how to put print together, she’s the don of it.

Do you have any failsafe fashion habits?

Every time I go on holiday I have a holiday Pinterest board! I’m kind of halfway between the art scene and the fashion scene, and the artists that I know are like what?! I think it’s great to know what you’re looking for when you’re out shopping. It’s about styling your life, basically.

Finally, what’s your style secret?

The main thing is confidence. If you put something on and you’re feeling yourself, you’re going to look amazing.

Keep an eye out for more celebration of Style DNA throughout the rest of the year

Shop the collection

Win a £250 giftcard at H&M plus an exclusive print

Hello, bright and beautiful spring collection. Hello, new-season wardrobe overhaul. Hello, £250 worth of H&M giftcards up for grabs… To celebrate the launch of Style DNA, Stylist and H&M are giving one lucky reader the chance to win a £250 H&M giftcard. Style DNA is an exploration of what individual style really means, and how our personal style is an expression of who we are as people. As part of the prize, we’re also giving the winner a one-off print from artist and print designer, Kelly Anna. Her piece was inspired by the collaboration with H&M as part of the Style DNA campaign and has been created exclusively for Stylist. For your chance to win, answer the question below…

Oh no, you’re a little late!

Sorry, the promotion closed about 4 years ago. Don’t worry, you’re still a winner to us. We have loads of other competitions running every week.