Jessica Skye: Stylist x H&M Style DNA

Stylist has joined forces with H&M to create ‘Style DNA’ – a new series that will explore what individual style really means, and how our personal style is an expression of who we are as people. We’ll be shining the light on women for whom their style is a true extension of their creativity. What’s your Style DNA?

An entrepreneur’s style guide 

Building a successful career out of her shared passion for music and yoga means that Jessica Skye gets to work on something she really loves, every single day. That self-expression extends directly into her wardrobe – seamlessly blending leisurewear, menswear and more feminine pieces. Stylist and H&M caught up with her to take a closer look…

How would you describe your everyday style?

It varies from day to day. Some days I love streetwear but I have other days when I feel really girly. It really depends, but there’s always an element of me in whatever I wear.

What’s your style DNA?

Activewear with a feminine edge. I don’t follow trends – I just know what suits me. I’m an advocate of being yourself.

How do you adapt your personal style to keep up with your career?

With Fat Buddha Yoga I’m in Lycra all the time! But at the weekend I could be anywhere from a sweaty nightclub in trainers and a baggy T-shirt, to really nice events where I’m dressed up and in heeled sandals. 

It always comes back to being myself and what I feel comfortable wearing that day.

What have you learned about style as an entrepreneur?

Sometimes it’s hard to judge whether something is an actual meeting or not. You don’t ever want to look too formal, but you never want to feel too scruffy, either. For me, black is always going to work, no matter the occasion. You can get away with anything wearing black.

Finally, what fashion advice would you give to Stylist readers?

Know what you like and use your clothes as a way of expression. If you feel really uncomfortable in something, don’t feel like you need to wear it. If you love something but everyone’s telling you not to wear it, wear it anyway. Have fun and be yourself.

Inspired by Jessica’s Style DNA? Discover illustrator Kelly Anna’s own colourful personal take on fashion here

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Win a £250 giftcard at H&M plus a yoga class with Jessica Skye

To celebrate the launch of Style DNA, Stylist and H&M are giving one lucky reader the chance to win a £250 H&M giftcard plus a yoga class with Jessica Skye. Plus, two lucky runners-up will each win a £50 H&M giftcard.

Style DNA is an exploration of what individual style really means, and how our personal style is an expression of who we are as people. For your chance to win, answer the question below…

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