With a valuation of up to $10 billion, Birkenstock’s IPO is set to be one of the most successful in fashion history. So how did an unfussy sandal become a fashion darling?

With a valuation of up to $10 billion, Birkenstocku2019s IPO is set to be one of the most successful in fashion history. So how did an unfussy sandal become a fashion darling?

How Birkenstocks became the ultimate cult item

positive

Birkenstock’s hype is at odds with its orthopaedic roots

Comfort and sexy have been on different sides of the fashion binary

Stylist Daily

With a valuation between $8-10 billion, Birkenstock's IPO next month is set to be one of the most successful in fashion history.

From orthopaedic roots to a fashion darling – how did Birkenstocks go cult?