Fashion

"I was a bit of a laughing stock": Victoria Beckham on how fame has affected her fashion career

Published

From Posh Spice to footballer's wife and acclaimed fashion designer, Victoria Beckham's ability to transform herself is one of the most impressive things about her.

The 40-year-old mum of four certainly took an unconventional route to get to the top of the fashion food chain. In a new interview with The Business of Fashion, VB explains that her start as a pop star was both an advantage and a disadvantage, in equal measure.

In the beginning, she says, her global superstar status held her back. Even in her post-Spice Girls days, she was seen as a just another footballer's wife with fake blonde hair and breast implants - and she struggled to get the fashion industry to take her seriously.

Victoria Beckham in her Spice Girls days

"For a long time there, I was a bit of a laughing stock," she says. "And while everybody was busy laughing, what was I doing? I was laying the foundation to what I have in place now."

Now Beckham (who since dyed her hair and removed her implants) is getting the last laugh. She's built up an enormous fashion empire and her designs can be seen on A-list stars on nearly every red carpet. But she fully admits the exposure that comes with celebrity has contributed to her success. At least a little.

"It’s a double-edged sword really," she says. "The most valuable part of being famous is that you have a voice and people will listen. I mean I can get a lot of attention. I don’t have to rely on advertising campaigns."

With Cheryl Cole during the FIFA World Cup in 2006

But Beckham stresses the fact she doesn't abuse her celebrity status.

"I don’t like to use that card very often. I like to keep my head down, work hard, focus on what I’m doing business-wise. I like to try and control how much I’m seen. I don’t want to go out and be photographed every day, you know."

Beckham has won over most of the fashion industry, and her business pulled in £30 million in sales in 2013. But there are still some people who just aren't convinced.

David Beckham and Anna Wintour on the front row of one of Victoria Beckham's shows in 2012

Dolce and Gabbana made waves earlier this month when they implied that they don't take the former Spice Girl seriously as a fashion designer.

"She's a friend. She make a good job but... for us, she don't make the same way like a fashion designer," Stefano Gabbana said.

Of course, that sort of thinking is exactly why Beckham isn't quick to credit her fame for paving her way into fashion.

"I think that as much as one might say, 'it has helped,' I’m not so sure," she told BoF. "I’ve had to overcome lots of preconceptions, and that’s okay."

Click here to see Victoria Beckham's style evolution over the years, from Spice Girl to designer and business woman.

Share this article

Author

Related Posts