First there was the Byredo fragrance collaboration, then the hotly anticipated Off-White collection (we are still waiting on a drop date) and now Ikea have partnered up with a Savile Row tailor for a limited-edition collection.
IKEA are known for a few, very concrete things:
1. Flat-pack furniture that is notoriously difficult to build. Raise your hand if it’s taken you over four hours to build a supposedly simple Billy bookcase. (Raises both hands).
2. A shopping experience akin to taking part in The Hunger Games, where dodging prams is as violent as dodging poisoned arrows.
3. Believing that you need everything in sight including multiple garden lanterns, packets and packets of tea lights and ice trays.
4. The lure of processed Swedish food that for some unknown reason tastes SO. DAMN. GOOD. Daim cake, we see you.
5. Their 2017 boom in cool-status, thanks in most part to Balenciaga’s ode to the Frakta blue bag.
One thing they are not known for is tailoring. Savile Row tailoring from designer William Hunt to be precise. To celebrate a new campaign centred around celebrating personality in interiors style, William Hunt has fashioned four limited-edition unisex suits out of classic IKEA prints.
For a chance to win these unique pieces, entrants must fill in this form on the IKEA website and if you’re not sure whether you are a spots or stipes kind of person, there is a personality test to determine your best style.
What on earth could be next, IKEA?