IKEA are known for a few, very concrete things:

1. Flat-pack furniture that is notoriously difficult to build. Raise your hand if it’s taken you over four hours to build a supposedly simple Billy bookcase. (Raises both hands).

2. A shopping experience akin to taking part in The Hunger Games, where dodging prams is as violent as dodging poisoned arrows.

3. Believing that you need everything in sight including multiple garden lanterns, packets and packets of tea lights and ice trays.

4. The lure of processed Swedish food that for some unknown reason tastes SO. DAMN. GOOD. Daim cake, we see you.

5. Their 2017 boom in cool-status, thanks in most part to Balenciaga’s ode to the Frakta blue bag.

IKEA has announced a new collaboration that you would never have seen coming