Last week, high-end designer Balenciaga raised eyebrows when it released a £1,670 version of Ikea’s humble Frakta bag, which usually retails at 40p a pop.

The French fashion house’s Arena Extra-Large Shopper Tote Bag, an oversized shopper made from “blue wrinkled, glazed leather”, quickly went viral on social media as incredulous users clocked both its similarity to Ikea’s classic style and its eye-watering price tag.

Of course, the bag didn’t go unnoticed at Ikea HQ – and our favourite purveyor of flat packs and meatballs was quick to respond.

AdWeek reports that the brand has released a tongue-in-cheek ad, titled “The Original”, which features a lovingly shot image of the Frakta bag accompanied by instructions on “how to identify an original Ikea Frakta bag”.

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat shopping bags