We all love an ‘it’ and the joy that it bestows, so consider this your cheat sheet to the coolest bags this year.
There is nothing more powerful in fashion than sticking ‘it’ before something. An ‘it’ bag, an ‘it’ shoe, an ‘it’ coat… the more singulars the better. The ‘it’ brings constant fascination, desire and subsequent heartbreak when you see the price of said ‘it’ item or worse, those dreaded three words: ‘out of stock’.
No wonder, then, that we all plague ourselves with a deep desire to possess all that is ‘it’. When attending the bi-annual fashion shows, you can spot those ‘its’ a mile off. You can sense the excitement in the room, all phones are raised, poised and ready to snap what we know will be everywhere (read: on a small fortunate number of people) come the next season. But still we pine, we lust after and we obsess.
With that in mind, these are the ‘it’ bags to save, scramble and sacrifice yourself to the fashion altar for. Good luck.
Dior Saddle Bag
Thanks to a very clever social media campaign, which saw the biggest fashion influencers all post the Dior Saddle bag at the same time, Dior is still the crowning favourite for 2019. The all over Nineties inspired Dior print is the crème de la crème, but if you can get your hands on any, you’re already a winner. And if you’ve got one tucked away from your Carrie Bradshaw-influenced days, even better: vintage is in.
Dior Oblique Saddle bag, £2,150, Dior
Another Nineties staple was the Fendi Baguette: you know, the one that used to sit so neatly tucked under your arm? That one. Fashion girls have been snapping these up on resale site for the last few years (ever since nostalgia took over our wardrobes), but for spring / summer 2019 Fendi re-released its most celebrated silhouette. Embellished with neon stitching this time the Baguette is very 2019.
Fendi Baguette tri-colour leather bag, £1,550, Fendi at matchesfashion.com
Rejina Pyo Olivia Box Bag
This was the ‘smartphones raised and inhale of excited breath moment’ of the season: the debut of Rejina Pyo’s Olivia Box Bag. Well-loved already for her modern take on feminine dressing, the Olivia Box Bag’s effortless design in embossed croc leather made this a firm favourite amongst the street style influencers. We have got our eye on this knockout green version…
Rejina Pyo Olivia Box bag, £495, Rejina Pyo at mytheresa.com
Chloé ‘C’ Bag
Chloé is used to a life living in the ‘it’ lane: the Paddington, the Nile, the Hudson, the Drew… they have all known ‘it’ status. But this season saw Chloé strip it back. Instead of their usual boho trimmings, new creative director Natacha Ramsy-Levy has instead created a classic silhouette decorated only with a big brass ‘C’. Easy to wear and even easier to spot, this has all the markings of a sell-out bag.
Chloé ‘C’ bag, £1,335, Chloé at net-a-porter.com
Another bag that ticks the ‘Nineties Nostalgia’ box, the Prada Sidonie bag follows suit with the Saddle and the Baguette as a tiny shoulder bag. In an array of colour block options and all the marking of a future classic, invest your Prada pennies now.
Prada Sidonie bag, £2,170, Prada
Similarly, to Chloé, Mulberry knows a thing or two about an ‘it’ bag. In fact the Mulberry Bayswater sits in the highest echelons of ‘it’ status. But this year the focus is on the Hampstead bag. Versatile in shape (think cross-body, top handle or just swung from the crook of your arm), the Hampstead comes in array of clashing colours that are already popping on social media. We’ll take ours in the mini version. The pink one, to be precise…
Mulberry Hampstead bag, £995, Mulberry
Jacquemus Le Chiquito
There are mini bags, and then there is the Chiquito. For his autumn winter 2018 collection, Jacquemus presented the teeniest bag in fashion history (OK this isn’t fact, but it is seriously diddy). Don’t expect to fit anything in there except for your credit card, but do expect to be the chicest looking person carrying it.
Jacquemus Le Chiquito bag, £399, Jacquemus