There is nothing more powerful in fashion than sticking ‘it’ before something. An ‘it’ bag, an ‘it’ shoe, an ‘it’ coat… the more singulars the better. The ‘it’ brings constant fascination, desire and subsequent heartbreak when you see the price of said ‘it’ item or worse, those dreaded three words: ‘out of stock’.

No wonder, then, that we all plague ourselves with a deep desire to possess all that is ‘it’. When attending the bi-annual fashion shows, you can spot those ‘its’ a mile off. You can sense the excitement in the room, all phones are raised, poised and ready to snap what we know will be everywhere (read: on a small fortunate number of people) come the next season. But still we pine, we lust after and we obsess.

With that in mind, these are the ‘it’ bags to save, scramble and sacrifice yourself to the fashion altar for. Good luck.

The official ‘it’ bags of 2019 about to dominate your Instagram feed