Fashion

Jacquemus’s 10th anniversary show was set in a lavender field in Provence, and Instagram can’t cope

Posted by
Harriet Davey
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Jacquemus show

Set in a lavender field in Provence, of course, it’s the Jacquemus show everyone has been talking about. 

From those super-sized straw hats to the mini bags that keep getting smaller and smaller each season, French designer Simon Porte Jacquemus is famous for creating some of the world’s most Instagrammable outfits. It’s no surprise, then, that the 10th anniversary show, ‘Le Coup De Soleil’ was exactly that — a wowser of a show. 

Set in a lavender field in Provence close to the designer’s home in France, female and male models took to the catwalk to showcase the new ss/20 collection. And, with a host of celebrities and influencers among the purple fields getting a first look, of course the show went instantly viral. In fact, we haven’t stopped talking about it at Stylist HQ (anyone else suddenly desperate to book a retreat to the French countryside?). 

While it may only be ss/19, and the show is looking ahead to 2020 fashion trends, there’s no question that many of the looks will inspire our summer outfits right now. In fact, from over-sized blazers in soft white and sorbet shades, to utility shirts and strappy sandals, they’re already our favourites. 

But, despite the show boasting every bright colour we can think of (think zesty lime, yellow and orange), we couldn’t help but be drawn to one hue in particular: hot pink. 

Jacquemus show
Jacquemus ss/20 show: Pink blazer and shorts

It’s hardly surprising that pink was the standout hue of the show: with a 500 metre fuchsia carpet paving the way for the models to stroll down, it instantly gained our attention. Add to this outfit upon outfit in the statement hue and the deal was well and truly sealed. 

Of course, flashes of hot pink were spotted all over the s/s 19 catwalk at the likes of Kenzo, Salvatore Ferragamo and Gucci, which means this is a trend we can adopt right now. Not only from designers, but from this year’s high street collections, too. 

So how do we wear it?

1) Get suited

Well, we could make like Jacquemus and go for an over-sized blazer, shorts and strappy sandals combo (see above): this ticks off three spring/summer trends in one. 

Jacquemus outfit
Jacquemus ss/20 show: Pink skirt and checked shirt

2) Play with prints

Top-to-toe colour can be a tricky one but mixing in different tones of the same colour is an easy way to try it out. Add in a print, like the blurred checks seen above, and you get a winning outfit. 

Jacquemus bag
Jacquemus ss/20 show: Pink mini bag

3) Get some (tiny) arm candy

Oh yes, that mini bag we’ve all seen now comes in the hot pink shade — and we’ve never wanted an impractical bag more than this one. 

Jacquemus outfit

Or, if the pink mini bag isn’t small enough for you, there’s an even smaller version now, and we all want it to keep a piece of chewing gum in. Practicality points: zero. Fashion points: ten out of ten. 

Jacquemus show

4) Mix it up

We’ve already told you about pink and green, but, thanks to Jacquemus, pink and yellow is the latest colour combo to wear ASAP. We suddenly feel the urge to buy a giant pink straw hat… 

French influencers were out in force with Camille Charriere and Anne Laure Mais taking full advantage of the luscious lavender fields for a picture perfect outfit snap. Both wearing Jacquemus, of course. 

To sum up our thoughts on the show: we want to go to France, we want to wear every colour of the rainbow and we want to carry bags no bigger than a custard cream biscuit. Round of applause for Jacquemus

Opening image: Getty

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Harriet Davey

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