Fashion

Jaeger unveils new boutique collection

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Jaeger’s role as the go-to brand for wardrobe classics is undisputed but now the 126-year-old label has had a shake-up with the addition of its newer and much younger label, Boutique by Jaeger.

Taking inspiration from the iconic Young Jaeger range of the Sixties, the new collection, that hit stores on 6 August, has a cool rock ‘n’ roll vibe with shorter hemlines and retro shapes.

Pieces like the gorgeous shift dress, complete with oversized front pockets (perfect for your iPhone), a houndstooth jacket that’s ideal for the office or drinks, and a bouclé tweed mini skirt are just a taster of what’s on offer.

Stylist’s favourite pieces are the leopard-print Jacquard dress, tulle T-shirt and printed chiffon blouse (layered with a camisole, it’s a sure-fire office hit). The fabrics and attention to detail are everything you’d come to expect from this high street favourite.

And the best bit? The prices are a fraction of the mainline collection, with a striped T-shirt starting at just £35. Race you there.

Boutique by Jaeger, available in stores nationwide now; 0845 051 0063

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