Missoma Pearls collection

The chic and affordable jewellery brands that fashion editors are obsessed with (and you will be too)

Posted by for Fashion

Stylish jewellery doesn’t need to break the bank, in fact some of the most sought-after pieces are surprisingly affordable. We have rounded up the best (and most desired) jewellery brands to shop now. 

Diamonds are a girl’s best friend – if Marilyn Monroe’s storied adage is to be believed – but as far as we’re concerned, if diamonds are our best friend, then gold and silver are our life-long soul sisters. The perennials of the jewellery world that slot seamlessly into the nooks and crannies of our myriad sartorial puzzles.

While once upon a time, gold and silver jewellery might have been something of an investment, luckily for us bling-loving babes, there’s a legion of purse-friendly, but no less stylish, brands crafting some seriously perfect pieces that combine both style and substance.

Indeed, thanks to this dazzling clutch of demi-fine and contemporary brands, jewellery has had an affordable makeover that the fashion cognoscenti haven’t been able to take off their lobes, wrists and necks. Whatever your budget, there’s bound to be a bit of bling from one of these purveyors that is sure to catch your eye. Get ready to jingle.

Roxanne First

Chances are you’ve seen one of Roxanne First’s pieces on your favourite fashion insider; the effortlessly cool designs have become something of a cult buy for people in the know. The eponymous brand was founded by First in 2018 after she left a career in luxury retail and hospitality. 

Her pieces, which are playful but considered, centre on individuality from initial necklaces to healing crystal charms. Whether you’re in the market for the perfect pair of hoops or want to join the initial necklace club (raises hand), First’s jewellery will earn you some serious style points. 

Anni Lu

Created by Helle Vestergaard Poulsen, a former creative director of a number of Danish magazines, Anni Lu’s use of coloured stones and pearls have become a street style smash and all the coolest Scandi girls are decked out in her designs.

Reimagining a classic string of pearls with chunky gold pendants and semi-precious stones has become her signature style. Layer these in with more purist pieces like her simple gold necklaces and you’ve hit the street style sweet spot. 


Luxury and sustainability need not be mutually exclusive, and Antwerp based brand N-ue is on a mission to prove it. Though it was the fluid, elegant designs that first drew our eye to N-ue’s pieces, it’s the brand’s focus on ethical and sustainable production that’s had us falling in love. 

The 18 karat gold used in all their pieces is procured, recycled and refined from discarded gold – a zero-waste approach that limits the environmental footprint typically associated with newly mined gold. Equally, N-ue only uses diamonds created in a lab using CVD technology, meaning that its pieces contain diamonds that not only have the most stunning clarity and sparkle, but are sustainable and ethical. 

Ultra-fine and feather-light against your skin, N-ue’s necklaces and bracelets might feel barely-there but still make a powerful style statement. 

Ejing Zhang

Ejing Zhang’s statement making pieces are the ultimate conversation starter. From art-deco-inspired rings to hand-crafted cuffs, there’s a design to add serious interest to even the most understated of looks. 

Defining her eponymous jewellery line as “wearable art” Ejina Zhang’s sculptural, considered pieces would feel equally at home adorning gallery walls as they do adorning our jewellery box. The juxtaposition of colourful, patterned resin stones and glamourous, 18 karat gold settings makes for a fresh take on fine jewellery that is bold and playful, yet endlessly wearable. 


Founded in 2017 by friends Damasia Ball and Philippine de Follin, Daphine wanted to create timeless jewellery that would accompany life’s joys and challenges. Seeing a gap in the market for well-made jewellery at attainable and honest prices – Philippine’s family used to present the women in the family with gold bangles for big birthdays, but on realising that the price of gold had surged and it was crazy to spend so much on a bangle, the pair spotted a gap in the market for well-made jewellery at attainable and honest prices – and so Daphine was born.

Now using recycled brass, it was Daphine’s ‘Oli’ ring – a bold, chunky gold ring that had edges so round you just wanted to roll your thumb over the top – that really flung Daphine into the Instagram stratosphere. And it’s been pretty unstoppable since then. 


Revisiting lost treasures of the Mediterranean’ is the tag-line for London-based designer Alona Shelemy and it shows. Coming from a fine jewellery heritage, Alona utilises her skill and knowledge of the industry to create fashion-forward pieces at an affordable price. 

There’s a giant gold conch shell pendant on a string of pearls, perfectly imperfect gold hoops (‘Panarea’ for those on the hunt) and, as if that wasn’t enough, Alona is donating 10% of the proceeds of each order to ocean conservation charities. 


The catalyst behind a new wave of jewellery, Rosh Mahtani’s Alighieri is an unstoppable force. Taking inspiration from her favourite text, Dante Alighieri’s Divine Comedy, Mahtani has brought antiquity to the modern woman in the most wearable way. 

What started with Il Leone – a lion necklace made for women who seek bravery and who embody bravery, the collection now spans a whole host of the most beautiful gold jewellery. Get ready to stack, because this is a case of more is more. 

Timeless Pearly

Artfully mixing vintage with modern appeal, Timeless Pearly is a brand that launched on Instagram and through its social media success is now stocked on MyTheresa, MatchesFashion, Selfridges, Harrods and Moda Operandi among others. 

From pearl-embellished letter charms, to semi-precious mis-matched hoop earrings, Timeless Pearly is catering to the chicest of tastes. Plus the pearls and stones used are one-of-a-kind so you are guaranteed jewellery that is unique and timeless. 

Wald Berlin

Touching upon 90s nostalgia, the German based brand Wald Berlin has got fashion editors falling hard for its designs. What started as jewellery focused on shells has transformed into a brand that you want to wear all year round, including pearl-encrusted padded velvet headbands (that look just as delicious as they sound) and its pearl-encrusted necklaces that can be found on the necks of fashion’s most influential women. 

Maria Black

Known for creating unique and inspired pieces, Copenhagen-based Maria Black was one of the first designers that pioneered the idea of wearing just one statement earring. Simple but interesting in design, Maria Black has made hoops her signature piece, adorning them with pearls and sensual curves. For statement pieces built to last, look no further. 


Since Missoma’s inception in 2008, the London label has only gone from strength to strength. While its string of collaborations with Instagram darling Lucy Williams can be credited with catapulting it into the stratosphere of virality, the label has gone from strength to strength in the years since in building a bling brand with heart.

Most recently, it launched its Fused collection, the first gender-neutral collection for the brand, which is brimming with Del Boy-inspired knuckledusters and stack-worthy gold chains. 

Monica Vinader

The fashion industry’s love affair with Monica Vinader started with the Fiji friendship bracelet. Now Monica Vinader’s offering has transformed as much as we have; bold designs, beautiful coloured stones intertwined in gold and a link chain necklace and bracelet that industry insiders just can’t get enough of. 


Founded by sisters Christie and Rosanna Wollenberg in 2016, Otiumberg was born out of the siblings’ shared frustration over the lack of elegant everyday pieces that hit the sweet spot between high-street and high end. Fast forward five speedy years, and Otiumberg is now one of the leading forces in the affordable and chic jewellery realm.

For quality jewellery that won’t break the bank, make Otiumberg your go-to. Each purchase from the brand also comes accompanied by a step-by-step guide on how to clean your jewellery, too, meaning your timeless treasures can shine bright for longer. 


US-based jewellery brand Mejuri’s elegant and minimal aesthetic has helped it garner some die hard fans and in recent months the brand has been worn by Lizzo, Ashley Graham, Emily Ratajkowski and Bella Hadid.

From signet rings to curb chain necklaces Mejuri’s philosophy is fine jewellery for everyday, and the brands’ most iconic pieces are the gold Charlotte hoop earrings and the Croissant Dôme ring. If you didn’t know the brand already you’re about to be seeing a lot more of it on your instagram feed as Mejuri opens it’s first pop-up shop in the UK from 10th - 13th June in Mayfair’s South Molton Street.

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Images: Instagram / lead image courtesy of Alona 

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