11 jewellery brands that fashion editors are obsessed with (and you will be too)

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Stylish jewellery doesn’t need to break the bank, in fact some of the most sought-after pieces are surprisingly affordable. We have rounded up the best (and most desired) jewellery brands to shop now. 

There was a time in our lives when our jewellery boxes were stuffed with holiday bracelets, dolphin-shaped mood rings and plastic chokers. Now, (thankfully) the room for ‘tat’ in our lives is minimal and jewellery means more to us than a souvenir from our Cornish beach holiday.

With age we have wanted to spend our money on something more substantial but without having to splurge extreme amounts on stylish pieces. Lucikly for you, there’s a new wave of designers wanting to provide just that and fashion insiders can’t get enough of them, 

Delivering on those jewellery box must haves: the ultimate gold hoops, a chain necklace, a string of pearls, a pendant to end all pendants and a classic ring, these brands are serving up style and substance by the bucket load and at an affordable price. 

We’ve rounded up the jewellery brands that fashion editors haven’t been able to take off their lobes, wrists and necks. 

Get ready to jingle. 

Roxanne First

Chances are you’ve seen one of Roxanne First’s pieces on your favourite fashion insider, the effortlessly cool designs have become something of a cult buy for people in the know. The eponymous brand was founded by First in 2018 after she left a career in luxury retail and hospitality. 

Her pieces, which are playful but considered, centre on individuality from initial necklaces to healing crystal charms. Whether you’re in the market for the perfect pair of hoops or want to join in initial necklace club (raises hand), First’s jewellery will earn you some serious style points. 

Anni Lu

Created by Helle Vestergaard Poulsen, a former creative director of a number of Danish magazines, Anni Lu’s use of coloured stones and pearls have become a street style smash hit with the coolest Scandi girls decked out in her designs. 

Reimagining a classic string of pearls with chunky gold pendants and semi-precious stones has become her signature style. Layer these in with more purist pieces like her simple gold necklaces and you’ve hit the street style sweet spot. 

We’ve got our eye on the new Sunset Nomads collection, the turquoise stone necklace is all we need to feel like we are on the beach, and bonus it costs a lot less than the holiday. 


Luxury and sustainability need not be mutually exclusive, and Antwerp based brand N-ue is on a mission to prove it. Though it was the fluid, elegant designs that first drew our eye to N-ue’s pieces, it’s their focus on ethical and sustainable production that’s had us falling in love. 

The 18 karat gold used in all their pieces is procured, recycled and refined from discarded gold – a zero-waste approach that limits the environmental footprint typically associated with newly mined gold. Equally, N-ue only uses diamonds created in a lab using CVD technology, meaning that its pieces containing diamonds that not only have the most stunning clarity and sparkle, but are sustainable and ethical. 

Ultra-fine and feather-light against your skin, their necklaces and bracelets might feel barely-there but still make a powerful style statement. Pair their diamond and gold Ethereal bracelet with a silk slip dress for a elegant yet understated evening ensemble that is as chic as it is effortlessly easy to wear. 

Ejina Zhang

Forget water-cooler chat about Outlander, Ejina Zhang’s statement making pieces are the ultimate conversation starter. From art-deco-inspired rings to hand-crafted cuffs, there’s a design to add serious interest to even the most understated of looks. 

Defining her eponymous jewellery line as “wearable art” Ejina Zhang’s sculptural, considered pieces would feel equally at home adorning gallery walls as they do adorning our jewellery box. The juxtaposition of colourful, patterned resin stones and glamourous, 18 karat gold settings makes for a fresh take on fine jewellery that is bold and playful, yet endlessly wearable. 


Founded in 2017 by friends Damasia Ball and Philippine de Follin, Daphine wanted to create timeless jewellery that would accompany life’s joys and challenges. Seeing a gap in the market for well-made jewellery at attainable and honest prices – Philippine’s family used to gift the women in the family with gold bangles for big birthdays, but when it came to Philippine the price of gold had gone up so much that it was crazy to spend so much on a bangle – Daphine was born. 

Now using recycled brass, it was Daphine’s ‘Oli’ ring – a bold, chunky gold ring that had edges so round you just wanted to roll your thumb over the top – that really flung Daphine into the Instagram stratosphere. And it’s been pretty unstoppable since then. 


‘Revisiting lost treasures of the Mediterranean’ is the tag-line for London based designer Alona Shelemy and it shows. Coming from a fine jewellery heritage, Alona utilises her skill and knowledge of the industry to create fashion-forward pieces at an affordable price. 

A giant gold conch shell pendant on a string of pearls, perfectly imperfect gold hoops (‘Panarea’ for those on the hunt) and bonus, Alona is donating 10% of the proceeds of each order to Ocean Conservation charities. 


The catalyst behind a new wave of jewellery, Rosh Mahtani’s Alighieri is an unstoppable force. Taking inspiration from her favourite text, Dante Alighieri’s Divine Comedy, Mahtani has brought antiquity to the modern woman in the most wearable way. 

What started with Il Leone – a lion necklace made for women for seek bravery and who embody bravery, the collection now spans a whole host of the most beautiful gold jewellery. Get ready to stack, because this is a case of more is more. 

Timeless Pearly

Artfully mixing vintage with modern appeal, Timeless Pearly is a brand that launched on Instagram and through its social media success is now stocked on MyTheresa, MatchesFashion, Selfridges, Harrods and Moda Operandi amongst others. 

From pearl-embellished letter charms, to semi-precious mis-matched hoop earrings, Timeless Pearly is catering to the chicest of tastes. Plus the pearls and stones used are one of a kind so you are guaranteed jewellery that is unique and timeless. 

Wald Berlin

Touching upon 90s nostalgia, the German based brand Wald Berlin has got fashion editors falling hard for their designs. What started as jewellery focused on shells has transformed into a brand that you want to wear all year round, including pearl-encrusted padded velvet headbands (that look just as delicious as they sound) and their ‘Drop It Like It’s Hot’ pearl and shell necklace that can be found on the necks of fashion’s most influential women. 

Maria Black

Known for creating unique and inspired pieces, Copenhagen-based Maria Black was one of the first designers that pioneered the idea of wearing just one statement earring. Simple but interesting in design, Maria Black has made hoops her signature piece, adorning them with pearls and sensual curves. For statement pieces built to last, look no further. 


There isn’t a neck in the fashion industry that hasn’t been garnered by a Missoma necklace, but it wasn’t until the brand’s collaboration with Lucy Williams that it really went viral. From horn-shaped pendants to Roman coin necklaces and (most recently) chunky collars, Missoma continue to rule the roost when it comes to affordable easy-to-wear pieces. For those wanting a big dose of Missoma in their lives, snap up the limited-edition advent calendar packed full of treats. 

Monica Vinader

The fashion industry’s love affair with Monica Vinader started with the Fiji friendship bracelet. Now Monica Vinader’s offering has transformed as much as we have, bold designs, beautiful coloured stones intertwined in gold (the Caroline Issa collaboration is a joy to behold) and a gold link chain necklace and bracelet that industry insiders just can’t get enough of. 

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Images: Instagram / lead image courtesy of Alona 

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