When Fisayo Longe founded Kai Collective, she never anticipated shutting down the site to cope with demand for her celeb-approved designs. Here are her tips for success.

Adobe

Kai Collective founder Fisayo Longe on standing out online

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1. Nail the basics

2. Create cohesive visuals

3. Don't wait for perfection

4. Tell a story

5. Prioritise the important parts

Stylist Daily

The Kai collective founder, Fisayo Longe, on the importance of a digital presence 

How to make your website stand out as a small business

"I launched my own independent fashion label - these are my tips for making your website stand out"