Fashion

This pop-up is bringing the likes of Asos offline to the high street

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Klarna
Klarna shopping pop-up in Covent Garden London

Klarna’s bringing the digital shopping experience to the high street with an all-immersive pop-up at London’s Covent Garden. Here’s what you can expect

We’ve all heard that the high street is on its death bed, but with online brands starting to dip a toe in the water of physical, bricks-and-mortar sites, don’t start reading those last rites just yet.

Exhibit A? The brand-new pop-up from pay-later specialists Klarna, which is about to turn the traditional high street experience on its head by combining fashion, beauty, sports and interiors shopping with an exciting programme of experiences, workshops and talks.

Running from 5–12 June at Shorts Gardens, near London’s Covent Garden, the pop-up will give you a chance to browse a host of previously online-only products from a selection of brands such as Asos, Finery, Swoon and Schuh.

New season wish-lists at the ready, you can also look forward to a bunch of cool in-store experiences and inspo, including treatments from Beauty Bay, fashion tips from Asos Insiders and a yoga class with activewear heroes Fashercise.

Our personal highlight? Well, we might be a tad biased, but we’ll be looking forward to seeing Stylist’s fashion director Arabella Greenhill talking through the new season trends from fashion label Paper London.

Taking place on Tuesday 11 June from 6-8pm, the talk will see Arabella discussing some of her favourite pieces from Paper’s new collection, including a few key looks from the brand’s range of sustainable beachwear.

All sessions are free, but you’ll need to book your tickets in advance, so move quickly to avoid disappointment.

The Klarna pop-up will take place from 5-12 June at 9-11 Shorts Gardens, Covent Garden, WC2H 9AT. All tickets can be booked in advance here. With Klarna’s pay-later offering, you can buy goods online at your favourite retailers then pay up to 30 days later, with no interest and no fees. Find out more here.