In one shot, the pair are seen lounging around in a New York bathroom in lace, pastel-coloured lingerie. Dunham is sat on the bath with her back rounded, legs resting on Kirke’s right thigh as she sits on a nearby chair.

Both women reveal their natural bodies, complete with stomach rolls and exposed nipples – ie the real female form.

The only make-up the pair wear is a bold and fierce slick of red lipstick as they stare into the camera’s lens.

In another image, the pair wear black lingerie and have their hair scraped back in buns, while Kirke applies Dunham’s lipstick like two women getting ready before a night out.

The accompanying press release says that the images aspire to “showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media.

“Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated.”

Images: @lonelylingerie

Lena Dunham and Jemima Kirke star in beautiful unretouched underwear ad