One of the stars, Sylwia Błach (above) is an author and software programmer from Poland who promotes positive images of disabled women through blogging about fashion, style and living with spinal muscular atrophy, as well as working with an agency for disabled models, while Danish aid worker Anja Lovén moved to Nigeria to run a home for children who’ve been accused by witchcraft and subsequently abandoned by their families.

Elly May, from Canada, is a cancer survivor and plus-size model who continued to model throughout gruelling treatment, while the UK’s Jayne Hurditch set up two children’s charities focusing on special needs following the loss of her two daughters.

The eye-opening new lingerie campaign rewriting the rule book on models