Fashion

London Fashion Week is set to be its most exciting yet. Here’s why.

Posted by
Billie Bhatia
Published

From Victoria Beckham acting as your sales assistant, to a giant Chubby Cloud from Anya Hindmarch, there is so much joy descending on London. 

Last night (12 Sep) saw Marc Jacobs sign off New York Fashion Week. It can only mean one thing: all eyes are turning to London for its own unique twist on catwalks and street style. 

For most people the idea of London Fashion Week is well-dressed editors rolling out of blacked-out cars, trotting from show to show, air kissing their peers and quaffing champagne. While you’re not entirely wrong (we are all guilty of an air kiss or too), LFW is so much more than a circus of stereotypes: let us not forget this is a billion dollar industry, after all. 

The second of the big four cities that span fashion month (it begins in New York, heads to London and Milan, then ends in Paris), London Fashion Week has always been renowned its innovative, diverse and ground-breaking catwalks shows and presentations (not to mention Her Majesty The Queen sitting front row at Richard Quinn). This year, though, sees some of the biggest names in the industry head to London to show their collections… and you can be part of the action, too. 

Victoria Beckham comes home 

To celebrate the 10th anniversary of her eponymous label, Victoria Beckham is bringing her show to London, opting for the motherland to mark this momentous occasion as opposed to her usual New York. The front row will undoubtedly comprise of David and the kids, but could there be some surprise guests there too? We don’t doubt it.

Continuing the anniversary celebrations after her show at the Ropac Gallery on Dover Street, VB will be heading to her nearby store to play shop girl behind the tills to her customers. For the full VB experience, jump in the queue for one of her limited edition t-shirts of the brand’s a/w 2018 campaign shot by Jurgen Teller (a riff on her famous Marc Jacobs campaign). 

Burberry 2.0 

Last season was Christopher Bailey’s swan song at Burberry: a rainbow-inspired collection that not only celebrated his time as creative director of the brand but also gave back to the LGBTQ+ community. Then the rumour mill went into overdrive as to who would take on one of the biggest seat’s in British fashion. 

The baton was passed to Riccardo Tisci, aka the Kardashian-loving previous creative director of Givenchy. Tisci has teased his new vision for Burberry on Instagram via a new logo and a series of monogrammed hoodies, but we will have to wait until 17 September to see his entire vision come to fruition. In true Tisci style (he is something of an Instagram wunderkid) the collection will be available to shop on Instagram and their flagship Regent Street store for just 24 hours post show. 

Chubby Cloud 

Last season, accessories designer Anya Hindmarch put together an installation to end all installations. A series of red ‘chubby hearts’ that took over London landmarks like Covent Garden, The Ritz and Trafalgar Square. This season Anya and her team have gone one bigger: a chubby cloud. 

A giant experiential installation located in Banqueting house, Anya’s vision will allow visitors to climb up and sink into a giant bean bag under the famous Reubens ceiling. The installation will run for three days with a series of live talks from Derek Blasberg, Edie Campbell and designer Anya Hindmarch. There will also be a series of meditation and music sessions to enjoy, too.

Book tickets here

Alexa has arrived 

FROW favourite Alexa Chung launched her own label (aptly named ALEXACHUNG) in 2016. Now, for the first time this season, the TV presenter/ model/ enterpreneur will be showcasing her collection as an official part of London Fashion Week. Expect a front row filled with famous pals, not to mention pieces you are going to want to shop immediately. 

Bumble BFF 

You might know Bumble as the dating app, but did you also know about Bumble BFF (the friend-making app) and Bumble Bizz (the networking tool)? Thought not. Well, for London Fashion Week, Bumble BFF have teamed up with Charlotte Simone to create the most insta-worthy hub for you and your pals to enjoy. Think fluffy walls, teddy bear photobooth and a friendship bracelet making station. The pop-up is located in Covent Garden and is open to the public on Saturday and Sunday. 

Amex Platinum House 

American Express Platinum Cardmembers are about to have the best time during London Fashion Week with the launch of Platinum House (the former Central St Martin’s building in Holborn). The space will play host to Alexa Chung’s after party, Sarah Andelman, previously of Paris fashion store, Colette, has curated a selection of London-based designer for an in-house pop-up store.

In addition to the fashion there wil be live performance from James Bay with food provided from Duck & Waffle, Hakkaan and Tredwells. For those wanting some relief from the delicious food there will also be classes from London’s Equinox gym.

All tickets can be found at here

Rixo Rule 

The ever-popular Rixo London, whose affordable printed dresses have been the sell-out item of the summer, is amping up their brand by holding a see-now, buy-now presentation on the official London Fashion Week schedule. 

The presentation will not only cement the brand with serious fashion kudos, but also act as an opportunity to see their long awaited Laura Jackson collaboration, which will be available to buy online and in store as of 24 September. Alongside their ready-to-wear line, the Rixo designer will also be showcasing jewellery, accessories and swimwear. That’s your spring summer wardrobe sorted, eh?

Popping Up 

What’s LFW without some retail therapy? Kitri, the coveted brand that has been kitting us out in the chicest dresses all summer with their bi-weekly drops, has just launched their pop-up in Soho, the heart of all fashion happenings. 

The space, designed by duo Campbell-Ray, is kitted out with velvet sofas and coffee table books to sink into when you need a little fashion week respite. 

The pop-up will run until the end of December at 52 Brewer Street.

Images: Instagram / PR