It seems as if the fashion world is undergoing a feminist renaissance.
H&M’s badass campaign reminded us that there’s no one way to be ‘lady-like’, while Gucci defied ageist conventions and hired 79-year-old Vanessa Redgrave to front their new collection.
And now Monki are here to normalise periods, body hair, masturbation, same-sex relationships, and more.
Read more: Watch H&M's new feminist campaign video
That’s right; to celebrate their 10 year anniversary, the brand has launched a series of empowering campaigns (which they’ve dubbed their #monkifesto).
Each and every single one highlights a different women's issue – and seeks to normalise it, whilst empowering women at the same time.
"Empowering women has been a part of the Monki DNA from the start back in 2006,” they explain on their website.
“This Monkifesto campaign represents a new step and a commitment for us as a brand. Our aim is to change attitudes.
“And if we can contribute to doing that, we will be prouder of that than of any other achievement.”
The #monkifesto, reminding us that “nothing changes if nothing changes”, brings women who challenge the status quo in front of the camera.
There’s Kiran Gandhi, the musician and activist who ran the London Marathon in 2015 whilst on her period, bleeding freely in a bid to spark a wider conversation about menstruation and sexism.
“It’s just a period. It’s cool, it’s fine. It’s normal. It’s what makes the world go round.”
There’s Flora Wistrom, the fashion blogger who went viral when she revealed that she had made the decision to stop shaving off her body hair.
“There is no rule that says you have to shave. It’s not unhygienic, icky, or not female enough… cut the norm.”
There’s Karley Sciortino, the author of Slutever.com, a no-nonsense feminist blog about sex and relationships, reminding us that “masturbation is a feminist issue” and that we need to “own our body, own our pleasure”.
And there’s plenty more incredible women to boot.
Check out some of the campaign shots below:
Monki’s new campaign has dared to do something bold and empowering to celebrate its 10 year anniversary, releasing a range of statement sweatshirts, sisterhoodie-hoodies, and comfortable period pants to go alongside their campaign shot
They’ve challenged beauty standards, reminding women that they don’t have to conform just to fit in. And they’ve joined the fight against body shame, sexism, and gender ignorance, all of which robs womankind of sexual pleasure or freedom of expression.
In short, this feminist fashion campaign might just be the most badass yet.