Did you know that when the young Kate Moss and Mark Wahlberg shot the now infamous Calvin Klein advert back in 1992, they hated each other? Mark even says that it was the most embarrassing moment of his life.
That aside, it was an incredible image that propelled both of them into the spotlight - in part because Kate's waifish, petite looks were so different to the other models of the time.
But of course, theirs wasn't the only style ad to have garnered attention. Here, we revisit some of the coolest, most daring and original fashion advertising campaigns ever.
Kate Moss and Mark Wahlberg for Calvin Klein, 1992
Sophie Dahl for Opium, 2000
Eva Herzigova for Wonderbra, 1994
Wolford tights by Helmut Newton, 1980s
Victoria Beckham for Marc Jacobs, 2011
David Beckham for Giorgio Armani, 2009
Anna Nicole Smith for Guess, 1993
Rosie Huntington-Whiteley for Burberry, 2011
Madonna for Dolce Gabbana, 2010
Lady Gaga for Versace, 2014
David Gandy for Dolce & Gabbana, 2006
Kate Moss for Calvin Klein's Obsession fragrance, 1993
Jean Paul Gaultier Fragile advert, 2000