Retro denim revival

Naturally, denim was a popular search term, with Lyst’s data showing the hero fabric was searched for every 2 seconds this year. Style-wise, skinny jeans are still the most popular fit, however 2018 could be the year we finally move away from the super-skinny shape, with shoppers increasingly choosing straight-leg styles and ‘mom’ jeans instead.

The top spot went to Levi’s for their achingly cool blue Wedgie jeans, which have been spotted on a number of the impeccably dressed style set, including Camille Charriere and Chiara Ferragni. And much like any big denim trend, Topshop, Zara, H&M and more have offered up plenty of purse-friendly alternatives.

If you are in the market for vintage-style jeans, this year has also seen the rise of cult label RE/DONE, which has quickly become a fash-pack favourite and the destination for upcycled denim.

These are 2017's most popular style buys