Is it time to experiment with your favourite denim? New search data has identified five key trends set to make waves in the New Year.
The skinny jean has stuck around for much longer than anyone anticipated, proving the perfect wardrobe staple time and time again.
However if this year’s trends are anything to go by, 2018 could be time for change (denim-wise).
Search platform for global fashion, Lyst, tracked more than 100 million searches from its 80 million users in 2017, and has identified five emerging denim trends for its Year in Fashion report.
Yes, skinny style still rules globally, but hot on its heels are the likes of mom jeans, frayed hems and kick flares, which are rocketing in popularity.
Searches for ‘mom jeans’ (generally high-waisted and not too tight) more than doubled in 2017, and the website says the Levis Wedgie cut, pictured above, is the most-searched item in this style.
Searches for straight-legged styles increased by 60% over the past year, with styles by Frame, Acne and Topshop coming top of people’s wish lists.
Lyst says searches including the word ‘hem’ surged by a huge 240%, and frayed hems seem to be where it’s at, with brands such as RE/DONE, Vetements and Mother in on the trend.
Searches for this style peaked in spring (no doubt thanks to the many brightly floral options), and were seen everywhere, from H&M to Gucci.
The kick flare experienced a rise in popularity according to Lyst, both full-length and the cropped version of the style. J Brand’s Selena cut, pictured above, exemplifies the trend.
Presented by New Look
Image: Pete Bellis