With ethical fashion becoming a more important feature in the fashion industry, we have selected five new brands and stores to guide you to chic but ethically conscious pieces.
Over the last year ethical, sustainable and conscious fashion have become one of the most talked about features of the industry. With our growing awareness of the industry’s impact on the planet, the push to know where our clothes come from, what they’re made of and who made them, has been gaining momentum.
From the high street to high end designers, consumers are less willing to buy into ‘fast fashion’. But what does that really mean? What is ethical fashion? From designing, sourcing and manufacturing, the clothes are kinder to the environment – not just the natural environment but also the people and communities associated with their manufacture.
Stella McCartney, People Tree and H&M Conscious have successfully been pushing their brand of ethical fashion for many seasons now. But who are the new names on the block? The ones that are aiming to make ethical fashion the mainstay of our wardrobe rather than the token piece.
All Birds was founded by a native of New Zealand, who saw the benefits of using merino wool. After working alongside a renewables expert the All Birds trainer was created. As well as using wool for the upper soles, 100% of the material the shoes laces are post-consumer recycled polyester, which means one old plastic bottle becomes one new pair of shoelaces, and castor bean oil is used instead of petroleum-based foam.
Added to this All Birds claim they have the comfiest shoes in the world. Having been a celebrity favourite in the US, All Birds have just opened their first store in the UK in Covent Garden.
Open for only three days a month The Maiyet Collective brings together a collection of the most exciting positive impact brands. Featuring luxury ready-to-wear, fine jewellery, beauty, home and lifestyle, the collective have edited some of the most exciting ethical brands out now.
The concept store stocks brands like Come Editions, Laura Ironside and Eleven Six on Conduit Street, London and is now open.
The aim of BITE is in the name (By Independent Thinkers for Environmental Progress). The luxury women’s brand handcrafts and designs each pieces from 100% natural organic fibres with a proven record of social and environmental responsibility. Their timeless designs are created with a longer lifespan in mind; garments are produced to be cherished for seasons rather than thrown away after one.
Made in London, the clothes designed by P.i.C are locally sourced, organic or select stock material, and never mass produced. The aim of the designs is to be worn interchangeably in a capsule wardrobe, where 50 looks can be made from eight pieces. Seems like P.i.C have done all the hard work editing your wardrobe for you, right?