I put my fashion fate in the hands of an online stylist and this is what happened

In partnership with
Stitch Fix
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Stylist’s Megan Murray loves experimenting with fashion, but loathes traipsing round the high street – can a personal online styling service provide the solution?

For me, fashion is fun.

I love experimenting with clashing colours and patterns, and I get a bit over-excited about topping it all off with a kitsch hair accessory.

All well and good if you’ve got time to keep on top of what’s hot, but constantly scouring blogs, Insta-feeds and shop windows takes time. And time is not often something I have a lot of.

So, when an important event comes up, be it a wedding or a first date, you’ll often find me panic-searching for inspiration which does little for my quest to stay zen. In an effort to keep the joy in shopping, I decided to give an online personal shopping platform a go. 

Putting my trust in Stitch Fix, a service that does all the research for you, I’m taken through a series of in-depth questions on everything from my preferred fit to ideal price-point to ensure the system knows exactly what I’m looking for.

From here, my choices are assigned to an expert human stylist, and I’m offered either an all-purpose box of new threads to refresh my wardrobe with new brands and trends, or the chance to be styled for a specific occasion.

I asked for outfits for a festival, a job interview, a wedding and a date night, and received each in a box delivered to my door. Here’s how I got on…

  • Look 1: Festival

    My go-to for festivals is a denim shorts and tee combo, so I loved that this box offered something way more ‘fashion’ for a festival.

    Both of the chosen brands were a huge tick for me, with London-based Kitri being one of the coolest new kids on the block, and Free People already a staple in my wardrobe.

    I wouldn’t usually have picked the zingy yellow trousers for myself, fearing I just wouldn’t pull them off, but it was great to get the push to try something different - the super-high waist and relaxed leg actually made me feel really comfortable.

    Teamed with the floaty cream top, it felt like an ensemble festival dreams are made of. 

  • Look 2: Job interview

    Working in women’s magazines, I’ve always found interviews notoriously hard to dress for.

    You need to convey an air of professionalism, but expressing yourself through your style and showing you have flair is equally important.

    This occasion box totally nailed it and was full of options I would have chosen myself.

    I haven’t been to Whistles in a while, but found the black floral jumpsuit did everything I needed it to.

    Not only was it flattering and made me feel comfortable (no one wants to be breathing in for an hour), but the bright orange flowers added personality without being overwhelming.

    All in all, it was stylish and sophisticated.

  • Look 3: Wedding

    Trouser suits have been a wedding go-to this summer, so I couldn’t believe my eyes when I opened this box to find a pastel pink two-piece, all mine for the wearing.

    This was a yes on so many levels: not only do I love the statement it makes, but pink is my favourite shade, especially when colour-blocked like this.

    The white shirt underneath breaks things up nicely and was really soft on my skin.

    It’s from Moss CPH, a brand previously unknown to me and one I’ll definitely check out next time I go shopping. 

  • Look 4: Date night

    You really can’t beat the colour of romance on a date.

    Slipping on this orangey-red number I genuinely felt a spring enter my step. I loved the way it nipped in at the waist and felt flirty, but didn’t leave me feeling too exposed.

    It may be a stereotypically feminine choice, but for me this was perfect.

    My stylist clearly understood my dress sense, as it’s exactly the kind of thing I would choose for a date. 

Outfit dilemmas are a thing of the past thanks to Stitch FixWhether you’re looking for a new selection of summer dresses, or something specific for an upcoming wedding, its team of fashion experts will deliver brand-new outfits direct to your doorstep, with an easy returns service as standard. 

Stitch Fix has also launched Wear It’s At, a brand-new podcast hosted by Alesha Dixon, and featuring some very special celebrity guests discussing everything from careers and relationships to fashion. Check it out here.