How this Rihanna meme completely transformed our winter wardrobes

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Billie Bhatia
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Leave it to taste-maker Rihanna to set the tone for what we want to wear this winter…

Rejoice, because it is finally cold enough for a proper winter coat! And, just in case you missed it, winter coats have been expanding at an unprecedented rate season by season… and we mean this quite literally, because they’re massive. From Balenciaga, to Acne Studio, to Gucci, all the big design houses have been championing a new silhouette – one that allows you to maintain your personal space. 

However, none have been quite so large as this iconic look from Rihanna, which has been flooding our Instagram feeds (in meme-form) this week. 

Check it out:

The giant pink puffer jacket look, which actually hails from 2016, is the design child of Ella Boucht. However, the coat (which had ‘viral meme’ written all over it, even then) also falls in line  with fashion’s latest love in, Instagram account @itsmaymemes. Launched by 16-year-old Hawaiian May, this now-viral account takes all of those catwalk coats that are verging on the larger size and blow them up to hilarious (and incredibly cosy-looking) proportions. Never has the motto ‘the bigger the better’ ever been truer.

So make like Rihanna or make like May and go big or go back to bed. It’s time to shop the best puffer jackets now. 

Ienka Ienka Pink Puffer Coat

Pastels are no longer reserved for those sunnier months, so add this now cult coat from Ienka Ienka (it’s a street style fave) to your cart now. 

Ienka Ienka Pink Puffer Coat, £727.50 

Perfect Moment red women's puffer coat

Or go full festive in Perfect Moment’s cherry red hooded puffer jacket. Ideal for creating your own Christmas meme as soon as that tine fluttering of snow hits. 

Perfect Moment red puffer coat, £475 

Other Stories gold women's puffer jacket

Metallics have been making waves on the a/w2018 catwalks, especially when it came to party wear. Keep the party theme alive when it comes to your outerwear with & Other Stories’ gold puffer coat. 

& Other Stories gold puffer jacket, £125 

Hunter Originals Puffer Jacket

Playful but practical, this Hunter longline puffer jacket ticks both boxes. Be the envy of all the park dog walkers now. 

Hunter Originals blue, pink & red longline puffer coat, £225

If it’s a more understated look you are after, then try Norma Kamali’s wrap puffer jacket. It’s perfect when paired with workwear and more casual looks. 

Norma Kamali Grey puffer jacket, £425 

Topshop purple women's puffer jacket

Bold is better when it comes to outerwear, and nothing says ‘statement piece’ quite like an oversized bright purple puffer jacket. 

Topshop purple puffer jacket, £59 

Images: Getty / Courtesy of brands 


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Billie Bhatia

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