The resulting dress features a sheer top with long sleeves and a rounded neck, and a black lace overlay. It’s described as a shift style and is knee-length (on the 5ft 9 model, anyway. On us, probably not so much).

The research specifically pointed to lace, long sleeves and knee-length as the preferred design, with over a third of those surveyed preferring an LBD for party season. In terms of style, 41% of women said they preferred a fitted dress.

Women were found to spend £70 on average and thus, Wallis’ dress has a price tag of £70 and is available at wallis.co.uk.

Long live the LBD: 1,000 women were consulted and this is apparently the perfect party dress