For years, the debate has raged on: is it Pry-mark or Pree-mark?
For Londoners (and everyone else down south), the answer is definitely the former. For northerners, Scots, and the Irish, the latter appears to be the preferred pronunciation. We’ve mocked and scolded one another over “getting it wrong” and it’s not too strong to say it’s the sort of thing that has (probably) ended a lot of shopping friendships.
So, in a bid to put an end to the squabbling, the budget clothing chain has weighed in and provided an official answer.
Writing on the store’s official website, a spokesperson has confirmed: “We like to use Pr-Eye-Mark.”
So, that’s Pry-mark. With the first syllable rhyming with ‘eye’ rather than with ‘tea’.
The store attempted to remain diplomatic in its response. Note that this is the pronunciation they within the brand “like” to use, so not necessarily the pronunciation that everyone in the world should use (although, to be fair, when this writer tells people that she prefers to be called ‘Kayleigh’ over ‘Kay’, she means that being called ‘Kay’ makes her want to scream and scream until she goes hoarse).
And yet, despite this, the world still has a LOT of opinions about it.
It’s not. It’s PRY-mark.
Of course, you can say it however you want, really. Nobody’s stopping you. But there is now a correct way of doing things, which means you’re perfectly entitled to turn your nose up at all the ‘Preemark’ fans out there (if you so wish).
Images: Rex Features