Fashion

Reformation’s midi dress has gone viral for all the right reasons

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Harriet Davey
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LA brand Reformation is known for creating cult fashion pieces and this printed midi dress is already proving to be a major hit. 

Thanks to Instagram and our daily scrolling habits, we have been introduced to more and more fashion brands based overseas – and fallen in love with them as a result. Just look at some of 2019’s most sought after cult brands: Ganni came from Copenhagen, Rouje from France, and Réalisation Par is an Australian label.

All of these have taken over our feeds, and our wardrobes, thanks to the likes of Net-a-Porter making them easier to shop in the UK. However, there’s one place we’re looking to for our most recent summer dress crush; LA, and in particular, sustainable brand Reformation.

The likes of Rihanna and Taylor Swift have already worn some of Reformation’s dresses, and now there’s a new style all the celebs are wearing. That’s right: model Kaia Gerber has been spotted out in the same ‘Lacey’ blue printed dress as actors Busy Phillips, Lili Reinhart and Zoey Deutch. 

So, what do all these women love about this one style? It’s all in the detail. The milkmaid style dress with sweetheart neckline is flattering on every body. Add to this 2019’s key puffy sleeves and easy-to-wear midi length and you basically have the dream dress. 

It may be slightly pricier than your average summer frock at $248 (roughly £196) but we can almost guarantee you’ll wear it on repeat. From wedding guest looks to brunch, it’s the do-it-all dress this season. Scroll down to see ways to wear it, along with the five exclusive prints. Warning: we predict you’ll want it too!

Oh to have access to a model’s wardrobe, hey? Well now it’s possible seen as we know where Kaia Gerber has been shopping. Add a pair of strappy sandals and a straw bag, and voilà — your summer look is complete.

Style with:

  • Topshop sail handmade straw bucket bag

    Image of Topshop bag
    Style with: Topshop straw bag

    The ultimate beach bag/ shopping bag/ summer everyday bag has arrived. Thanks, Topshop. 

    £39, Topshop

If you want inspiration for dream dresses then Busy Phillips’ Instagram is the go-to place.This time she has gone for the hit Reformation style and we’re all for wearing it with gold jewels and statement sunglasses, too. 

Style with:

  • Stella McCartney aviator-style metal and tortoiseshell acetate sunglasses

    Image of Stella Mccartney sunglasses
    Style with: Stella McCartney sunglasses

    Forget rose-tinted glasses, it’s all about seeing this dreamy dress though a Stella McCartney yellow lens. 

    £215, Stella McCartney

Shop Reformation Lacey midi dress

  • Reformation Lacey dress

    Image of Reformation blue and white dress
    Midi dresses: Reformation blue and white dress

    It seems to be the favourite print so far, naturally it’s selling out fast. 

    £196, Reformation

  • Reformation Lacey dress

    Midi dresses: Reformation green dress

    Animal print is big news this season, update it in colour-pop shades. 

    £196, Reformation 

  • Reformation Lacey dress

    Image of Reformation dress
    Midi dresses: Reformation white dress

    The most popular blue and white style also comes in white and blue — we’re seeing this with a raffia bag and strappy sandals.

    £196, Reformation 

  • Reformation Lacey dress

    Image of Reformation red dress
    Midi dresses: Reformation red dress

    Usually a fan of black dresses? Be prepared to see your dream dress (with a hint of summer print). 

    £196, Reformation 

  • Reformation Lacey dress

    Image of Reformation dress
    Midi dresses: Reformation Lacey dress

    It’s very similar to the celebrities favourite style, but slightly lighter. Team with tan accessories and minimal jewellery.

    £196, Reformation 

Opening image: Reformation

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Harriet Davey

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