Fashion

Cue the shopping stampede: a Reformation pop up has landed in London

Posted by
Hayley Spencer
Published

Thanks to its sustainable credentials and unique cuts, Reformation has earned a cult following. And if you’re a fan, it’s likely you’ve footed the shipping cost to have pieces from the brand’s cult collections to the UK. But now, we won’t have to wait for a transatlantic delivery to arrive on our doorstep to try on the latest line. Reformation is popping up in London for a month.

It’s not exactly a traditional shop - in the respect that you can’t just pick out and then take your chosen items to the till. Instead it’s more about making the browsing experience a more tangible one for UK fans who’ve had to order online without the opportunity to examine the fabrics, feel and fit of the items they want.

The collection will line the rails at the Monmouth store, but shoppers will have to place an order to receive their wishlist.

The upshot is that unlike when ordering from the US, delivery of your chosen items is free and it’ll be with you within a few days of ordering. So there’s no agonizing wait or fear of your order missing the night you wanted to debut your new look.



Great news given that the shop will be open over party season (until mid-December) and that the latest line boasts more than a few dreamy dresses for party season.

If you’d rather stick to shopping from the comfort of your computer screen, then there’s more exciting Reformation news for you: Net-a-Porter is releasing an exclusive party collection on November 11. Expect a sell-out.