Fashion brand responds to outrage over its body-shaming sweater

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Susan Devaney
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Revolve has been forced to remove a collection of offensive slogan sweatshirts from its website after they sparked outrage on social media.

‘Being fat is not beautiful, it’s an excuse.’

It’s hardly an inspiring mantra – let alone a slogan you’d want to incorporate into your wardrobe. So, when Revolve released a light grey jumper emblazoned with these very words, it wasn’t long before Jameela Jamil, Lena Dunham, Tess Holliday and countless others had taken to social media to reprimand the retailer over its serious lack of judgement.

Holliday wrote: “LOL @Revolve y’all are a mess.”

Actress Jameela Jamil – who actively calls out body-shaming through her Instagram account @iWeigh – also took to Twitter to have her say.

“Jesus Christ @Revolve, what are you doing!?,” she wrote. 

And Dunham has honed in on the fact that the jumpers were modelled on “thin white women”, insisting the brand should have considered the “fact that difference and individuality is what gets you punished on the internet, or that lack of diversity in representation is a huge part of the problem.”

The Girls actress went on to explain that the jumpers – which were designed by LPA, of which her friend Pia Arrobio is the founder – were originally meant to raise funds to “benefit charities that help young women by empowering them to express themselves through writing and art.”

Indeed, Dunham, Paloma Elsesser and Cara Delevigne were all asked to submit the most “abusive and controversial comments” they’ve ever been sent by trolls to appear on a collection of sweatshirts. The quote printed on the offending jumper was submitted by Elsesser after an internet troll made the comment to her online.

Having now cut ties with the brand, Dunham spoke of her “disappointment” and highlighted that she “gave her quote in good faith and shared her vulnerability in order to support arts education and to spread her message of empowerment.”

Florence Given, a UK-based artist, also shared a screenshot of an online conversation with the brand. 

Now, Revolve has released a statement, according to E!News, which reads: 

“This morning, images of a forth coming LPA collection were prematurely released on The capsule collection – originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser – was set to debut tomorrow as a direct commentary on the modern day ‘normality’ of cyber-bullying and the shared desire to create a community for those most affected by the epidemic. Proceeds were set to benefit ‘Girls Write Now’, a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing.

“The prematurely released images featured on was not only included without context of the overall campaign but regrettably featured one of the pieces on a model who’s size was not reflective of the piece’s commentary on body positivity. We at Revolve sincerely apologise to all those involved – particularly Lena, Emily, Cara, Suki and Paloma – our loyal customers, and the community as a whole for this error.

“The collection has been pulled. We are proud to donate $20,000 (£15,000) to ‘Girls Write Now’ in the hopes that those who need it can still benefit from what was to be a meaningful, insightful and impactful collaboration by LPA.”

You can read more on Jamil’s body-shaming campaign here

Images: Instagram / Twitter / Getty