Fashion

Richard Allan x H&M is dropping tomorrow – here’s everything you need to know

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Lauren Geall
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Richard Allan x H&M

Richard Allan x H&M is ready to serve you some serious 60s vibes. 

If there’s one thing you can expect from Richard Allan, it’s lots and lots of print.

The English fashion brand, which was founded in 1962, is known for its eclectic collection of scarves in bold designs and vibrant colours. And now, in a collaboration with H&M, the brand’s prints are being reimagined in fashionable new designs, bringing the Swinging 60s to 21st century London.

Clearly designed with autumn in mind, the collection is dominated by brown, black, gold and orange tones. The high necklines, wide cuffs and soft pleats keep things feelingly decidedly retro. And, as well as the dresses and midi skirts on offer, there’s also (in true Richard Allan style) some outstanding scarves to choose from, too.

Richard Allan x H&M
Richard Allan x H&M: Retro 60s shapes meet reimagined prints.

With prices ranging from £7.99 to £39.99, this collection is sure to be all over the office within the next couple of weeks. The scarves are a particular highlight, not only because they’re the heritage product of Richard Allan, but because they’re extremely hardworking accessories: wear them around the neck, shape them into a headband or wrap them around a bag to add a bit of flair.

Richard Allan x H&M
Richard Allan x H&M: The patterned scarves are a versatile option.

“Swinging London in 1960s is such an iconic era full of wonderful prints and an exuberant spirit that still feels very now,” says Maria Östblom, head of womenswear design at H&M. “We’re absolutely elated to be collaborating with one of the most statement-making print designers from this time. By taking these classic vintage prints from scarves and reimagining them in a new context, the pieces from the H&M x Richard Allan collection feel both strong and feminine, yet with a sophisticated touch.”

It’s a pattern-lovers dream – and we’re all over it. 

A stylish edit of what to buy, see & do for busy women - think fashion, beauty, food, interiors, culture and more

The Richard Allan x H&M collaboration is available to shop in stores and online from 22 August.

Images courtesy of H&M.

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Lauren Geall

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