Rihanna for River Island
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Rihanna has designed a clothing range for River Island and says it has "sassy personalities" in mind.
Ahead of the collection's debut at London Fashion Week next month, the singer explains her design motivation:
I've wanted to design my own fashion line for a very long time. This has been something I wanted to do ever since I started loving fashion. I got passionate about it.
"I just felt like every time I saw something on a rack, there was something I wanted to do to change it," she adds.
Along with co-designer Adam Selman, the signer has come up with a range that is "casual, chic and flirty" and is aimed at all body types.
Watch more from the singer below, in her design studio, and catch a sneak peak of some of her creations before they hit the catwalk at LFW...
Words: Anna Pollitt. Images: Rex Features/River Island