News just in: Rihanna is launching her own luxury fashion label with industry giant LVMH
It’s official: Rihanna and LVMH - the world’s largest luxury group and the parent company to fashion institutions like Louis Vuitton, Celine, Fendi, Dior and Givenchy – are going into business together.
Moving beyond the collaborations, make-up and lingerie, this news marks a huge moment within the industry, as Rihanna becomes the first woman to create an original brand within LVMH. The brand name? Naturally carrying the torch from her previous endeavours, Rihanna has named the brand ‘Fenty’ – after her full name Robyn Rihanna Fenty.
The Fenty label, which will span ready-to-wear, accessories, sunglasses and jewellery, is the first fashion brand to launch under the LVMH umbrella since Christian Lacroix back in 1987 and is planned to debut in Paris (where the brand will be based) on 22 May.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together” said Rihanna.
Rihanna has long held the title for one of the world’s most stylish women, and often entirely fearless in her approach (we only need look back at her Met Gala moments to realise just how big her fashion footprint is). What began with a collaboration with River Island back in 2013 soon spiralled into Rihanna being one of the most powerful women in the industry.
By 2014 she was named Creative Director of Puma, selling out their now famous ‘creeper’ style in three hours, and in 2016 she was teaming up with the likes of Dior and Manolo Blahnik.
When Fenty Beauty hit the market, there was no stopping Rihanna’s now piles of doting fashion followers and no denying her huge mass appeal.
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success” said Bernard Arnault, chairman and chief executive of LVMH chairman.
Rihanna has become well-famed for her inclusivity of size and race in her previous endeavours with Fenty Beauty serving a huge range of skin tones and similary Savage x Fenty lingerie catering to women of all shapes and sizes.
With this is mind will Fenty follow suit and be the first brand in the LVMH catalogue that services all women? If Rihanna has anything to do with it, we think it might well be.