IMAGE: © Copyright: Burberry/Testino

With his mother now producing two critically and commercially sucessful collections at New York Fashion Week every season, and his father making headlines as the face of H&M Underwear, modelling seems like a natural choice for the ten year-old. Victoria has even mentioned Romeo's love of fashion in interviews, saying "I think that my middle son thinks that he is going to take over. Romeo likes to get involved, he likes to go out in a suit with a bowler hat. He's a real fashion lover."

Romeo appeared in Burberry on the red carpet recently, alongside his father David and brothers Brooklyn and Cruz to support Victoria at the press launch of the Spice Girls musical Viva Forever.

Alongside the campaign image, a video of Romeo in action has been released by Burberry – scroll down to watch.

Romeo Beckham is the new face of Burberry