The modern pointed-toe flat – which is available in 20 different colours, including leopard print, cornflower blue and a classic solid black – retail between £118 and £147, depending on which style you go for.

The reason they’re flying off the shelves, though, isn’t to do with how comfy they are (although they are very comfy: they’re knit-to-shape with zero seams, promising a zero break-in period). In fact, it’s all to do with how they’re made.

Last year, 104 million people around the world used Lyst, shopping six million fashion items in more than 12,000 shops. With all that search data, it was able to compile a very accurate report that captures what people have been searching for – and, no surprises, the ‘Greta effect’ has seeped into fashion.

Sustainable fashion: the eco-friendly shoes Meghan Markle can’t get enough of