The collection will be made up of 40 pieces, and will be available on its own website, as well as Net-a-Porter and Selfridges, with prices in the reasonable range of £100-£300.

Cameron’s style was marked by elegance and modernity, bringing a less stuffy, refreshing aesthetic to political dress.

While she’s certainly the first outgoing inhabitant of Downing Street to dive into the fashion industry, the news isn’t entirely a surprise. After registering Samantha Cameron Studio Ltd with Companies house back in October, whispers started. And, of course, there’s the fact that she undertook a dressmaking course while still living at Number 10.

Samantha Cameron is launching a fashion label