Fashion

Sarah Jessica Parker unveils her debut jewellery collection

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Kayleigh Dray
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Is there anything that Sarah Jessica Parker can’t do?

The talented actress recently announced that she’s launching a new line of fiction books, and fans of the real-life Carrie Bradshaw will know that she’s already put her name to several successful perfume, shoe, and LBD collections.

Now SJP has added yet another string to her bow; she’s only gone and designed her own jewellery collection.



That’s right, she’s joined forces with London fine-jeweller Kat Florence to design the Flawless Diamonds Collection. 

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Speaking about the design process with Vogue, Parker said: “There is so much that goes into jewellery.

“It is so personal. As an actor I have to remove all of my jewellery in order to take on the characters I play. I get to a trailer for work every day and I have to take off my jewellery to play a character, to be someone else.”

She added: “To me, jewellery is a very special choice.”

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The collection, which is already available online, is described on the Kat Florence site as “an exceptional collection of matchless, one-in-a-million flawless diamonds, illuminating bold, brave and exciting pieces with timeless appeal”.

It has been split into four different ‘chapters’ of sparkly fun – Pavé Hews, Heritage, Opulence, and Symmetry – each focusing on a different style and decade of jewellery design.

All, however, have one thing in common; they use only D-grade, flawless diamonds, sourced from Botswana.



Both Parker and Florence have made a point of including only 100 designs, releasing just a handful of each to the public at a time. In this way, they hope to keep them feeling unique and individual – as opposed to mass-produced and commonplace.

However, as you may have guessed, the collection has been fixed with an eye-watering SJP price tag: they start at £1,300, and we don’t even want to think about what they go up to.

A post shared by KAT FLORENCE (@katflorence) on

Parker wasn’t originally going to be part of the design process at all.

Speaking to Women’s Wear Daily, Florence – who founded the London Mayfair brand in 2014 – said: “Our initial conversation was about her being the face of our brand.

“[But] we decided it would be better if we went into sponsored_longform and make the face of the brand actually part of the company.”

You can shop SJP’s full jewellery collection on the Kat Florence website.

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Kayleigh Dray

Kayleigh Dray is editor of Stylist.co.uk, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

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